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Not every customer who approaches your business will fit neatly into this box. Some may fall into the “gray area” between reliable and risky.
Not every customer who approaches your business will fit neatly into this box. Some may fall into the “gray area” between reliable and risky.
Customer retention is a key goal for banks — after all, retaining a client is generally cheaper than acquiring a new one — and digital transformation is an effective way to achieve it.