The Solution
As known, Telco – the Telecom operator – has got a vast user database, which consists of the following data:
- user-behavior;
- age and sex;
- location;
- family status;
- purchase history, etc.
Our solution combines a database processing module and a custom software platform. The software platform includes the following subsystems:
- Business Intelligence (BI);
- Corporate performance management (BPM);
- Business Analytics (BA).
Business Intelligence gives the capability to collect, integrate, and analyze information at the enterprise level. The Bank’s employees have an option to explore, accumulate, and interact with the information. The Business Intelligence platform allows compiling on-demand reports and visualizing data to increase workflow efficiency and speed.
Business Analytics is used to exploit the most sophisticated statistical techniques. Innovative and smart data analysis approaches make a significant impact on data processing quality and predictive insights.
The Business Planning Module is used to simulate, plan, and monitor the impact of decisions made by the management on the overall organization’s performance. BPM effectively links the core decision-making process at strategic key points with financial controlling, and profitability analysis with sales and operational planning.
RNDpoint’s developers, business analysts, and scientists worked hard to interconnect and make these all work together in a single integrated environment to support better decision-making. As a result, the Bank got the unique software solution designed from scratch and smoothly integrated into the existing banking infrastructure.
