Traditional Institutions in the Banking War: What Are the Chances to Win

The massive changes that take place in the banking sector are often portrayed as the intense competition within the industry, namely between progressive institutions and those considered traditional ones.

Instinctively, being a “progressive” bank looks more appealing than being called a “traditional” bank. That is why it would look like more traditional financial institutions want to change themselves into progressive ones. But labels matter much less than actions do.

A winning approach is not fitting into a particular financial institution category. It is more about serving customers in the best possible way.

Sergei Artimenia

Director of Business Development

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